Nike quietly scrapped a plan to sell an American flag-themed sneaker after Colin Kaepernick said he found the image offensive, a report said.The sneaker company’s Air Max 1 USA featured an early version of the American flag in celebration of the July Fourth holiday and was scheduled to go on sale this week, according to The Wall Street Journal.
Colin Kaepernick reportedly convinced Nike to pull flag-themed sneaker
Nike Inc. pulled Fourth of July sneakers with a “Betsy Ross Flag” from stores after former NFL quarterback Colin Kaepernick complained the company shouldn’t use a symbol he and others see as offensive, the Wall Street Journal reported.
The Air Max 1 USA was intended as a celebration of U.S. Independence Day, with a flag that featured 13 white stars in a circle on the heel. The design was created during the Revolution and is often called the Betsy Ross Flag.
“Nike has chosen not to release the Air Max 1 Quick Strike Fourth of July as it featured an old version of the American flag,” said Mark Rhodes, a spokesman for the company, in an email Monday.
It’s the second time in two weeks that company has had to pull shoes out of political concerns. Last week, Nike withdrew from China a line of limited edition shoes after the Japanese designer behind them posted in support of the Hong Kong protests against a proposed extradition bill.
Nike has asked merchants to return the shoes, without saying why, the Journal reported, citing people it didn’t identify. The shoes aren’t available through the company’s apps or websites, the newspaper said.
Kaepernick, who endorses Nike products, contacted the company after the shoes were posted online, saying the flag is an offensive symbol because of its connection to an era of slavery, the newspaper said.
The former 49ers quarterback hasn’t played since 2016, when he began kneeling during the national anthem to protest racial inequality. Last year, Nike made Kaepernick the face of an advertising campaign while he was engaged in a dispute with the league. Nike last week reported quarterly sales rose 4% to $10.2 billion
Nike Pulls ‘Betsy Ross Flag’ Shoes at Kaepernick’s Urging: WSJ
After sending the sneakers to retailers, the company asked to have them back.“Nike has chosen not to release the Air Max 1 Quick Strike Fourth of July as it featured the old version of the American flag,” a Nike spokeswoman told the paper.Kaepernick reached out to the company after images of the sneaker bearing the Betsy Ross flag were posted online, the Journal said.The former NFL quarterback said the image was offensive because of its connection to slavery.The design was created in the 1770s and represents the 13 original colonies, according to the Smithsonian.
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